CHARMON STILES, CSPO
Growth Marketing & Go-to-Market
Growth creates opportunity. It also creates complexity.
Fractional Marketing Executive For Multi-Brand SaaS & Technology Companies
I partner with mid-market companies with multi-product or multi-brand portfolios navigate growth, transformation, and scale by strengthening marketing capability across brand, positioning, go-to-market strategy, people, and the systems needed to execute.
As portfolios grow through new products, acquisitions, and market expansion, evolving business needs can outpace the current marketing function. I’m brought in to create clarity, align teams, and build the marketing capability required for each part of the portfolio to differentiate, perform, and support the next phase of growth.
Marketing Capabilities
For almost 20 years, I’ve partnered with executive and cross-functional teams across mid-market, investor backed SaaS and technology companies.
My work connects brand, positioning, go-to-market strategy, people, and operating systems to strengthen marketing capability across complex, multi-brand, multi-product organizations.
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How I Can Help
Every business reaches growth challenges differently. Some need embedded executive leadership. Others need clarity before making significant investments or focused support for a strategic initiative.
Whether you need ongoing leadership, a strategic GTM roadmap, or help solving a specific marketing challenge, engagements are designed around your business goals and growth stage.
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Marketing Leadership Across The Customer Journey
Effective marketing leadership comes from understanding how every part of the customer journey works together. My experience spans brand, creative, digital, campaigns, content, and customer experience, allowing me to connect strategy with execution across complex, multi-brand organizations.
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What People Say…
“Charmon provided leadership and creative direction that built brand awareness and generated sales qualified leads. She considered the unique needs of our team and transformed us from siloed “individual contributors” to a cohesive team that functioned at a high level, even on tight deadlines.
In addition to her team-building skills, she also has the unique ability to create synergy between marketing strategy and creative direction. She elevated every brand she worked on by bringing together our team’s individual skillsets, which added value to the customer journey and the brand itself, through copy, images, design, development, and funnel design. ”
Ready For The Next Stage Of Growth?
Let’s discuss how I can help align brand, positioning, go-to-market strategy, teams, and marketing capability across your portfolio to support its next stage of growth.