Marketing & Creative Leader

Marketing Leader with expertise in brand, strategy, marketing, creative, and team leadership. I build relationships, collaborate, and find solutions to deliver results.

 

Things I’m good at

Leadership

  • Cross-Functional Leadership

  • Human-Centric Leadership

  • Relationship Building

  • Team Building & Development

  • Change Management

  • Strategic Planning

  • Process Improvement

  • Agile Methodologies

  • SMB and Mid-market

  • SaaS and Technology

Brand Development

  • Brand Strategy

  • Brand Voice & Tone

  • Brand Mission & Vision

  • Persona Development 

  • Brand Positioning

  • Competitive Analysis

  • Audience Segmentation 

  • Brand Storytelling

  • Branding & Identity

  • Creative Direction

Revenue Growth Marketing

  • Digital & Brand Marketing

  • Go-to-Market Strategy (GTM)

  • Growth Marketing

  • Budget Management

  • Demand & Lead Generation

  • SEO and SEM

  • Customer Experience

  • User Experience (UX & CRO)

  • Data Analysis & Reporting

  • Digital Transformation & AI

 

some Recent Achievements

Amplified brand awareness by 361% in 6 months through organic tactics

Outperformed marketing goals that translated into lead-to-SQL conversion rates of +60%

Boosted SQL-to-customer conversion rates to +50%

Accelerated revenue growth by 180% in 2 years through data-driven insights 

Orchestrated creative for a content hub that earned 450 page 1 SERPs, +500K new users, and was nominated for a US Search Award Best Use of Content Marketing 

 

Brands I’ve GROWN

 

Platforms I frequent

Web and Dev

  • Hubspot Marketing

  • Hubspot CMS & CRM

  • WordPress CMS

  • Inspectlet & HotJar

  • SEMrush & Moz

  • Ahrefs & Screaming Frog

Marketing

  • Google Analytics & Ads

  • Google Product Suite

  • Mailchimp & AWeber

  • Hootsuite

  • Social channels

  • Unbounce

Project Management

  • Jira & Confluence

  • Basecamp & Highrise

  • Asana & Trello

  • Photoshop

  • Figma

  • Sketch

 

what people say…

“Charmon developed high-performing teams, managing effectively across the complexities of a remote, global staff. She led with a clear vision and high emotional intelligence. Her inclusive leadership style created a culture of empowerment and enthusiasm.

Under her guidance, the department strengthened existing brands. They launched compelling new brands and offerings. They continually improved everything from creative assets and copywriting to technical and operational elements of our martech stack.”
— VP, Communications
 

Do you think we could be a great fit?

Let’s discuss how I can help you build the marketing and creative function that increases market share, generates demand, and accelerates revenue