Marketing & Creative Leader

Marketing Leader with expertise in brand, strategy, marketing, creative, and team leadership. I build relationships, collaborate, and find solutions to deliver results.

 

Things I’m good at

Leadership

  • Cross-Functional Leadership

  • Human-Centric Leadership

  • Relationship Building

  • Team Building & Development

  • Change Management

  • Strategic Planning

  • Process Improvement

  • Agile Methodologies

  • SMB and SaaS

Brand Development

  • Brand Strategy & Vision

  • Branding & Identity

  • Brand Voice & Tone

  • Persona Development 

  • Brand Positioning

  • Competitive Analysis

  • Creative Direction

  • Audience Segmentation 

  • Brand Storytelling

Revenue Growth Marketing

  • Digital & Brand Marketing

  • Go-to-Market Strategy

  • Integrated Marketing

  • Budget Management

  • Demand & Lead Generation

  • Customer Experience

  • User Experience (UX)

  • Data Analysis & Reporting

  • Digital Transformation & AI

 

some Recent Achievements

Amplified brand awareness by 361% in 6 months through organic tactics

Outperformed marketing performance that translated into lead-to-SQL conversion rates of +60%

Boosted SQL-to-customer conversion rates to +50%

Accelerated revenue growth by 133% in 2 years through data-driven insights 

Orchestrated creative for a content hub that earned 450 page 1 SERPs, +500K new users, and was nominated for a US Search Award Best Use of Content Marketing 

 

Brands I’ve GROWN

 

Platforms I frequent

  • Hubspot Marketing

  • Hubspot CMS & CRM

  • WordPress

  • Inspectlet

  • SEMrush

  • Google Analytics

  • Google Ads

  • Google Product Suite

  • Mailchimp

  • Social channels

  • Jira and Confluence

  • Basecamp and Highrise

  • Photoshop

  • Figma

  • Sketch

 

what people say…

“Charmon developed high-performing teams, managing effectively across the complexities of a remote, global staff. She led with a clear vision and high emotional intelligence. Her inclusive leadership style created a culture of empowerment and enthusiasm.

Under her guidance, the department strengthened existing brands. They launched compelling new brands and offerings. They continually improved everything from creative assets and copywriting to technical and operational elements of our martech stack.”
— VP, Communications
 

Do you think we could be a great fit?

Let’s discuss how I can help you build the marketing and creative function that increases market share, generates demand, and accelerates revenue