Websites

health and wellness

Focus: Design, UX, and Marketing Communications

WHEN is a wellness and coaching platform designed to help people find and maintain wellness through career, personal fulfillment, and good health. The brand’s primary audience is corporate businesses, with individual members as the secondary audience.

My Role: I collaborated with the UX Designer, Developers, and client stakeholders to define a look and feel that would resonate with the target audience and show the client’s level of credibility in the health and wellness space. We tell the brand story to help corporations understand how the programs could have a positive impact on their employees’ lives, while also making it easy for consumers to sign up as a member.

construction services

Focus: Design and brand

Raindance is a specialty pool and backyard environment builder. The goal of the website is to showcase the high-end Raindance experience and exceptional quality of work with their target audience, affluent homeowners in Scottsdale and Paradise Valley.

My role: I collaborated with the UX Designer and client to explore creative design elements that showcase the look and feel of the brand. We used curving lines as well as icons and portfolio imagery to bring a feeling of relaxation and beautiful design for their high-end services. The message is simple with the goal of users contacting Raindance for a consultation at their backyard environment showroom.

For more website projects see: Newsweek, Business Journals and Timbercon