NEF executive community was not experiencing growth, and the target audience included 13 verticals and at least 9 seniorities. The website was very small and lacked sufficient details to help users along the buyer’s journey to make a purchase decision. The brand underwent a brand refresh and website redesign to improve UX and fine-tune messaging for its target audiences.
BJLT is an impressive brand with a presence in 46 local markets across the U.S. The brand was in need of a refresh and the website required a redesign to fix information architecture issues and increase visibility for search engines. The brand refresh and website redesign elicited a 361% lift in visibility and more applications for membership.
Timbercon’s website was over 10 years old and was experiencing a dip in traffic due to poor user experience and loss of ranking due to the broken site architecture and lack of crawlability. Timbercon was also looking to position itself to implement the next phase of its website and enter into e-commerce for its 6,040 products. Additionally, stakeholders did not feel it represented their current impact as trusted leaders in the industry.